In the fast-paced world of fashion, designers are constantly seeking inspiration from the past to create something new and innovative. For Gucci's pre-fall 2017 campaign, creative director Alessandro Michele looked to England's underground Northern Soul movement from the 1960s and 1970s for a dose of nostalgia and rebellious spirit. The result is a collection and campaign that celebrates the freedom of expression found in music and dance, paying homage to a subculture that continues to influence fashion and culture today.
The Gucci Pre-Fall 2017 collection is a vibrant mix of bold prints, eclectic textures, and retro silhouettes that capture the essence of the Northern Soul movement. Inspired by the music and dance scene that emerged in northern England in the 1960s, the collection features a mix of tailored suits, statement outerwear, and eye-catching accessories that exude a sense of individuality and self-expression.
The campaign, shot by photographer Glen Luchford, brings the spirit of the Northern Soul movement to life with a series of dynamic images that showcase the energy and passion of the era. Models are captured in motion, dancing and posing against a backdrop of neon lights and disco balls, evoking the vibrant atmosphere of the underground clubs where Northern Soul enthusiasts would gather to dance the night away.
Gucci's Pre-Fall 2017 campaign soul scene is a celebration of diversity and inclusivity, highlighting the power of music and dance to bring people together across cultures and generations. The campaign showcases a diverse cast of models of different ages, ethnicities, and backgrounds, reflecting Gucci's commitment to championing individuality and creativity in all its forms.
One of the standout pieces from the collection is a sequined bomber jacket featuring intricate embroidery and bold colors, reminiscent of the flamboyant style favored by Northern Soul dancers. Paired with tailored trousers and statement accessories, the jacket embodies the eclectic and playful spirit of the era while adding a modern twist that is quintessentially Gucci.
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